Archive - The Zero State

BuzzFeed Onboarding Flows: When High Friction Works

Examples from Flo Health (Palta), Zeng AI, and Portola.

Dec 19, 2024 •

Quick Lesson on Zero to One Marketing

Zero to One Marketing might be one of the most difficult—and high-leverage—skills a consumer founder can learn today.

Dec 12, 2024 •

August 2024

Growing a Consumer App 101

A good framework to know before you even decide what to build.

Aug 13, 2024 •

July 2024

A Small Sharp Knife

Your V1 should be a hyper-focused solution for a hyper-focused problem.

Jul 16, 2024 •

June 2024

The Over-Intellectualization of Consumer Apps

“We are revolutionizing the way we communicate…we’re transforming social bonding…we’re shifting the paradigm”

Jun 27, 2024 •

From Cortado to Consumer

It's not just coffee. It's an artifact of modern work culture and consumerism.

Jun 10, 2024 •

May 2024

Framework for Building Your First Consumer App

An exercise in focus.

May 23, 2024 •

How Not to Lose Your Mind as a Founder

Physical shocks, pump iron, eat protein.

May 13, 2024 •

How to Write a Powerful Cold Email™

Keep it brief, braggy, and to the point.

May 8, 2024 •

Naruto's Guide to a Good Pre-Seed Deck

Explain what you're building and be mindful of the flow.

May 5, 2024 •

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